Korean cars record steady growth in German auto market
The five German car brands – Audi, BMW, Mercedes-Benz, Porsche, and Volkswagen – sold a total of 137,885 units in South Korea last year, which was a 17.5 percent decrease. This was largely caused by the Volkswagen emissions scandal that had some 80 Audi and Volkswagen models banned by the Ministry of Environment in August.
“The prolonged Volkswagen crisis led to a smaller market dominance for German automakers,” said an industry analyst. “It is a stark contrast compared to Korean companies in Germany, which is one of the toughest markets for foreign vehicles, that are making progress in the European country.”
The number of Korean cars sold in Germany has considerably increased over the years, going from 156,304 in 2012 to 157,898 in 2013 and 166,563 in 2015.
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