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First Utility to Help UK Consumers Save Money

10 Apr 2012

First Utility’s partnership with Opower has resulted in a program that can reduce UK households’ energy bills by as much as £400 million each year. By using Opower’s software, First Utility reports it will “translate its customers’ smart meter data into a range of brand new tools to help households discover new ways to save energy and money alike. Customers will be engaged via mailed reports, web portal, email and text messages, as well as via social media.”

Saying the program will be the first of its kind in the UK, the multi-channel approach enables First Utility to drive a high level of customer engagement as well as energy savings.
ower president and co-founder Alex Laskey says, “We are thrilled to be working with a customer-focused utility like First Utility,” “Our experience in the US has taught us that utilities that put the customers first and proactively help them manage their energy use have more engaged and satisfied customers, which is ultimately good for business. We expect that our partnership with First Utility will yield significant savings on bills for households, and plan to share these results with DECC and the Cabinet Office as they consider policies to realize the most customer benefits from smart meters.”

First Utility founder Mark Daeche adds: “We know that household budgets are under increasing pressure, and that energy bills are part of that. At First Utility, we are able to provide cutting-edge home energy management tools enabled by our recently deployed Smart Meters. First Utility have partnered with Opower, a leading energy management software provider in the United States, to help us deliver the best utility customer experience in the UK, and help our customers save on their bills.”

First Utility provides gas and electricity services to a range of consumer and business customers. It is the only energy provider to roll out smart meters to all its customers, throughout the UK.
For more information about the home energy services offered by First Utility, visit