Located near JLR’s Coventry base, a state of the art 20,000 sq.m facility has been opened to house JLR’s Special Vehicle Operations (SVO). As well as containing manufacturing, painting and technical areas, the building cost around £20 million.
The car manufacturer hopes the development will become the birthplace of one new SVR model every year between now and 2020. John Edwards, managing director of JLR’s SVO, said the move aims to boost annual production volume by 40 to 50 percent from the current total of 3500 units. “The SVO technical centre is a very modern facility, inspired by a Formula One engineering centre, this new technical centre provides an excellent foundation for the growth of the SVO business with the introduction of exciting new vehicle personalisation programmes.”
The plant features advanced workstations, allowing SVO products to be hand-built to “the highest possible quality”. The paint workshop makes up the largest part of the complex, amassing 12,000 sq.m and featuring 546 metres of conveyors, it is “one of the most environmentally friendly paint facilities in the world”. To provide added protection and maintain a high quality finish, all vehicles are set to receive a double clear coat. Finally, in the manufacturing area, the vehicles will be subjected to what JLR claims are “some of the most extreme quality-control procedures in the world”.
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