Social Media Manager
Job type: Permanent
Job reference: : BBBH115309
Location: USA, New York, Manhattan
Sector: Corporate, Marketing & PR, Built Environment
Salary: US$95000 - US$96000 per annum
Date posted: 16/01/2018
Qualifications: Seeking a highly motivated candidate to manage the company's overall social media efforts. The candidate should have a proven track record of developing social media advocacy and marketing campaigns using social media both from an organic and targeted advertising standpoint. The ideal candidate must have experience in developing an overall communications strategy that supports the company's overall business strategy; generates effective and engaging content; stays abreast of social media trends; produces viral marketing campaigns, and uses analytics to measure success. The candidate will coordinate the company's social media planning and strategy across various departments and must be adept at managing successful campaigns for customer-oriented programs and products. The candidate should also have some knowledge of more traditional media needs, such as news release writing, editing and story development, and be available to assist the media relations when necessary. The candidate must possess excellent oral, written and presentation skills; and possess a demonstrated ability to understand and explain complex technical and policy matters. He/she must be well organized, a problem solver, a good listener, detail-oriented and flexible, and have the ability to perform under emergency or high-pressure conditions. He/she must possess good interpersonal skills and be able, when needed, to interact with news media. Three to five years experience working in a public relations/marketing agency, digital/social media group, news organization or media relations office is required. The right candidate will have a degree in communications, marketing or a related field, 3+ years of marketing or public relations experience including demonstrable social networking experience. Fluency in Spanish a plus.
Responsibilities: Maintains thorough familiarity with and promote all major company programs; works with other departments and organizations to develop and implement social media activities to support their goals and objectives. Coordinates the company's social media activities across various departments, such as targeted advertising and customer operations. Duties include identifying social and digital media trends, working with cross-functional teams to develop social media campaigns that meet the company's strategic vision and business objectives, and tracking public reach. Responsible for opening and maintaining appropriate social media channels for the company and overseeing daily activity; coordinating the marketing calendar with online activity; tracking social media influence metrics; partnering with other departments to ensure proper online messaging; and ensuring consistency of messages and tone across multiple networks. Responsible for developing and implementing strategic social media and digital initiatives, including creating and managing viral marketing campaigns, creating and supervising high-profile channel accounts, and integrating interactive media into the overall business strategy. Other duties may include search engine optimization/search engine marketing (SEO/SEM) integration, monitoring and analysis of social media trends and their impact on the company brand. Campaigns will be coordinated with internal clients and media and communications staff. In addition to crafting social media posts, has an ability to spot news and assist with news releases, talking points, and similar materials in support of key company programs. Participates as required in the development of collateral programs, including advertising and marketing support materials. Participates, if needed, in the evening and weekend coverage of the Media Relations duty phone. Ensures implementation of company safety, health and environmental programs. Ensures that safe practices are followed and the environment is fully protected in accordance with company policy and government regulations. Performs other related duties as may be assigned.
Physical Requirements: Candidates must be willing and able to travel within the Company's service territory and other locations as needed. Must have a valid drivers license required.
Spencer Ogden is acting as an Employment Agency in relation to this vacancy.