Spencer Ogden has been named one of the top 25 most socially
engaged companies in the recruitment industry on LinkedIn. This list was
compiled based on how companies utilized LinkedIn for content marketing,
employee engagement, talent recruitment and sales.
According to the report, actively investing in employee and
customer engagement improves internal relationships. When employees feel motivated
to promote the brand, they become more engaged at work.
Everyone talks about building a relationship with your
customer. At Spencer Ogden, we believe in building a relationship with your
“People are our
business and this starts with our own staff,” says operations director Donna
Hewett. “It’s a pretty simple concept; if they are engaged and happy they are
far more likely to provide a good service to clients and candidates alike in
line with our business objectives and brand.”
Recruitment professionals receive 10 times the amount of
profile visits on LinkedIn; that's a lot of eyes on your staff. In a dynamic
growth industry, it takes the right talent to drive a business, and our
vertical market specialists are empowered to be brand ambassadors.
“Building a strong
brand requires all employees to feel connected to the brand and understand
their role in turning brand aspirations into reality,” says Hewett.
The study also found that socially engaged companies are
more likely to drive greater lead generation, cultivate innovation and yield
top talent. 50% of executives are more likely to encourage employee use of
professional social media. And leaders lead by example – 52% of executives are
more likely to actively create and share content.
Says Hewett, “Our
leadership culture is at the core of our business. We work extremely hard to
develop future leaders of the business and professional social media is a big
part of that.”
We start with our audience. Are they active or passive? What
are they interested in? And how can we help? The more specific the content, the
more likely your followers will find value in it and engage with it.
Social media may have started out as a way for people to
talk about their cats, to share pictures of their goals, and to waste time.
Now, everywhere you look, employees and customers want socially-active leaders
and companies. The value of social relationships is on the rise and companies
that understand this paradigm shift will remain at the top.