The Crucial Role of Employer Branding

Do you ever feel like trying to find employees that can help you remain competitive in Renewables is a challenge?

If so, you’re not alone! 

When a sector’s growing and advancing as quickly as Renewable Energy, the race to find professionals with the specialist skills required can be fierce. Not only are you in an environment where you need to be at the forefront of ever-changing technologies and innovations, you’re simultaneously tasked with being an attractive employer of choice for the best minds in the industry. Ultimately, they’re the ones who’ll drive your business forward - including that all-important tech and innovation.

That’s the subject of an in-depth report we recently produced at Spencer Ogden, entitled, The Crucial Role of Employer Branding. (Not read it yet? You can download it here.) Because when it comes to attracting top Renewables Energy talent, employer branding should be at the very centre of your strategy.  

Did you know that around 29% of our electricity now comes from renewables? Plus, the sector is predicted to be worth over two trillion US dollars by 2030? That’s an unprecedented growth projection. And as countries from across the world come together to meet ambitious climate change goals, there’s little chance of this vibrant sector slowing any time soon. That means the battle to attract and retain sought-after Renewables talent won’t wane either.  

It's time to get ahead, and stay ahead, by developing and maximising a strong employer brand.

Going above and beyond

If you’re not truly encapsulating (and promoting) the ethos of your company, your commitment to sustainability, and your role in shaping your employees’ future and that of our planet, you’re missing a vital trick.

It's vital to go beyond the basics of employer branding. You need a comprehensive employer branding strategy that includes elements such as your Employer Value Proposition (EVP), your approach to communications, employee experience, and also brand ambassadors. 

Innovation and thinking outside of the box are also key to standing out from your competitors. If you haven’t already done so, it’s time to create a working environment that’s as exciting and dynamic as the Renewables sector you’re a part of!

Learn all you need to know with our report 

Ready to take a closer look at your own employer brand? We’ve pulled together some of the latest trends and developments in the Renewable Energy sector and combined them with expert insights from the ever-changing energy recruitment world. 

Download our report for a deep dive into the booming renewables sector and its unique approaches to sustainability.

You’ll also discover:

  • The importance of employer branding in the renewables sector

  • Some of the specific challenges and opportunities that renewables companies face with their employer branding

  • Insights into how employer branding can impact your success

  • Some of the cultural and demographic factors that influence employer brand

  • Key strategies for building a strong employer brand

  • Tips on overcoming employer branding associated challenges and risks

  • Insights into leading renewables companies doing employer branding well

  • Our future sector predictions and recommendations

As the Renewable Energy sector continues to expand and evolve, the competition for top talent will only become more intense. Stand out in the crowded market by prioritising your employer brand. It’s time to attract, retain, motivate…and importantly, meet sustainability goals.

Want to talk more about your own employer brand or your personal recruitment challenges? We’d love to hear from you and see how we can help. Contact us today.

The Crucial Role of Employer Branding
Blog Info
Spencer Ogden
05 JUN 2024
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